Morning commutes, busy day trips, weekend getaways, unexpected meetups—life takes place on the road. Likewise, movement is not just about getting from A to B; it is an inseparable part of everyday life, shaping our time & experiences.

In the time when autonomous driving becomes the norm, when even the steering wheel, our most trusted means of handling, is no longer needed, movement does not simply mean one getting to a destination. The traditional divide between driver and passenger fades, escaping the responsibility to operate the vehicle. Opening new possibilities for the “Navigators,” shaping their own unique experiences and exploration.

Check the map together with friends to start the exploration. Artificial intelligence will recognize all passengers to set group algorithms. Then it suggests destinations and other sets of data to make the perfect journey possible—forming a Signature Map—expeditions showing our individuality.

Time being spent in moving vehicles turns into a delightful playground with CRUISE. When the Handle is passed around, AI recognizes who’s in charge & changes the algorithm accordingly. All individual perspectives come together on one Collective Map, making every trip a new adventure.

CRUISE instantly changes the current ambience with no interruptions. The pull and release gesture makes it possible to refresh your vibes and contents in the flick of your finger.

With CRUISE, our journeys together are more than just trails—they become “Mobility Personas,” containing the user’s tastes and discoveries. Every recorded moment inspires others and grows through different perspectives. Our footsteps create an ever-changing map that fuels inspiration for every new adventure.