New Formative

LAY.ONGet your layer on, LAY.ON

LAY.ON defines the future of devices and apps, powered by smarter Artificial Intelligence. We share our vision with AI, so it understands us deeply. No more opening apps. AI delivers the right experience, exactly when you need it. This is the new digital life. LAY.ON studies the best devices to capture your visual data and how AI brings experiences to life. We shape the future of user experience with AI. Open a new layer of experience.

Haeri Ryoo, Seohyun Kim, Minhee Kim, Yubin Seo, Wanhyeok Choi

Background

AI understands
the world like you do

There is a lot of meaning in where you look, what you focus on, and for how long.It reflects your attention, intent, and the context. What if AI could see what you see? Multimodal AI processes the vision data from you, allowing AI to start understanding you and the world in a deeper way. Discover new possibilities—ones that could fundamentally change how we live and interact with technology.

Problem

Preparing for
the future

Right now, we already have vision data, but its functions are limited. People still have to turn on cameras and search for information themselves. That is why we need new devices and services that can capture what is happening around people and suggest the experiences that people need.

Project Overview

Get your layer on, LAY.ON

When AI can see and understand what we see, our vision takes on new meaning and power.
Information that was invisible comes into view, and actions are triggered just by looking.
LAY.ON provides new design principles to help bring this future to life.

Design Strategy

As much
as you need

People naturally filter the world around them—focusing only on what captures their interest. Our vision moves unconsciously and naturally, which is why small interruptions can feel intrusive. LAY.ON and OS are designed with these behaviors. From the built-in sensors to the timing of AI suggestions, everything is carefully crafted to provide an experience that feels just right. It’s subtle, natural, and never overwhelming.

▶︎ Learn more about detailed story of LAY.ON

Our Product

Next-generation devices
optimized for vision data

To capture vision data, devices need to be close to your eyes. That’s why AR glasses—often called the next-generation device—are perfectly suited for the role. But what kind of technology will these AR glasses need, and what will their design look like?

Only the essentials,
kept light.

LAY.ON includes only the essential technologies to capture high-quality vision data and the surrounding environment. The weight is carefully balanced around the front, back, and sides of the device, making it feel lightweight and fit naturally on your face.

The perfect pick for
today’s vibe.

Gen Z wears glasses as a fashion item. They have multiple glasses for different looks and functions. LAY.ON features a modular design that lets you easily swap ‘Face’ and ‘Line’. So you can change your style to match your vibes.

Choose Face that fits your outfit and today vibes. With diverse styles, LAY.ON collects vision data seamlessly—no matter where you go or what you’re wearing.

Not in use,
still in style

Gen Z only wears glasses when they need them, like when reading or working. AR glasses will be the same. Take them off quickly and put them back on just as easily. If you don’t use it now? Use AR glasses like a keychain—a fashion accessory that shows off your vibes.

Our OS

A new paradigm that knows what you need.

You don’t need to open apps anymore—AI brings what you need, when you need it. As this kind of proactive system becomes the norm, the way we design services must evolve too. LAY.ON introduces a new standard for usability, built for an AI-driven world.

▶︎ Learn more about UX design guideline of LAY.ON

Vision is the trigger

AI understands your behavior, surroundings, interests, and habits through vision data. This information provides clues to the intent behind your vision.

App experiences should be triggered and recommended based on clear, well-defined data criteria. The right timing and relevance are essential to creating a satisfying experience.

Options for what
matters most

Sometimes, multiple features may be suggested at once. LAY.ON makes sure this never feels overwhelming. Instead, it highlights the options clearly and guides you smoothly to the feature you actually need.

Natural,
yet Clear

When apps run automatically, it’s important to clearly show which app and feature are in use. LAY.ON allows you to stay naturally aware of what is happening. It provides this information in a way that does not interrupt the view.

Our Vision